How to build your creative confidence | David Kelley

• Core Message:
  David Kelley, founder of IDEO, argues that everyone has creative potential, but many lose confidence in their creativity—often from early negative experiences (like a teacher or classmate dismissing their ideas).
• Building Confidence:
  Kelley encourages people to reclaim their "creative confidence" by overcoming the fear of judgment. He shares stories of individuals who lacked belief in their creative abilities and describes how, through guided experiences and encouragement, they became confident creators.
• Self-Efficacy:
  Kelley references psychologist Albert Bandura’s concept of self-efficacy: the belief in one’s ability to accomplish tasks or goals. Through small successes and supportive environments, people can shift from self-doubt to creative empowerment.
• Application:
  He stresses that creative confidence is critical for problem-solving—not just for designers but everyone. By fostering environments that encourage experimentation and reducing the risk of embarrassment, people can unlock their innate creativity.
• Takeaway:
  Kelley’s key advice is to move past fear, seek supportive communities, and practice creativity in small, incremental steps.

Think of yourself as a creative person, and you'll become more creative.