The Genesis of a Golem: OpenAI, The Quest for AGI, and the Unfolding of a New Digital Age
Prologue: The Paradoxical Vow
In the winter of 2015, a unique and hopeful gathering took place in the heart of the technology world. Against the backdrop of a burgeoning AI renaissance, a collective of visionaries—among them Sam Altman, Elon Musk, Ilya Sutskever, and Greg Brockman—came together not to launch a company in the traditional sense, but to make a profound vow to humanity. They christened their new endeavor OpenAI, and its mission was etched into its very name: to create Artificial General Intelligence (AGI), defined as a system that can "outperform humans at most economically valuable work" 1, and to do so in a way that "benefits all of humanity".2 This was not a business venture driven by profit, but a moral crusade founded as a non-profit organization, unencumbered by the financial incentives that could compromise its lofty goal. It was a noble, almost mythic origin story for a technology poised to reshape the world.
From the very beginning, however, this audacious vow was fraught with a central and defining paradox. The founders, driven by a deep concern that the AGI race would become a secretive, competitive sprint, believed that an open, non-profit approach was the only way to ensure safety and broad benefit. Yet, the pursuit of AGI was, and remains, an endeavor of staggering, "super-exponential" cost.4 The resources required to train foundation models—from the immense computational power to the recruitment of the world's best talent—are so vast that they dwarf the capabilities of any traditional non-profit. This created an impossible tension: how could a moral crusade survive, let alone win, in a winner-take-all race against corporate behemoths spending billions on the same quest? The story of OpenAI is the unfolding of this paradox, a narrative of ambition meeting pragmatism, and of a company forced to transform its identity in order to stay true to its initial, altruistic mission.
Chapter 1: The Great Pivot: From Vow to Venture
The non-profit model, while ideologically pure, proved to be an unsustainable chassis for the AGI race. The need to attract "world class talent" and marshal "substantial resources" became an existential imperative.1 The founders quickly realized that without the capacity to generate significant capital, they would be left behind by tech giants like Google and Meta, whose massive coffers could fund the research and infrastructure needed to build these next-generation systems. This stark reality forced the company to undergo a fundamental and controversial transformation.
In 2019, approximately three years after its founding, OpenAI announced a pivotal strategic shift. It would form a "capped profit" subsidiary, a groundbreaking legal and corporate structure designed to reconcile its mission with the demands of a capital-intensive industry.5 Under this novel arrangement, the original OpenAI Nonprofit would remain intact, with its board continuing to act as the overall governing body for all activities. A new for-profit arm was created, capable of issuing equity to raise the necessary capital, but it was legally bound to pursue the non-profit's mission. Critically, the structure included caps that limited the financial returns to investors and employees, ensuring that "all residual value created above and beyond the cap will be returned to the Nonprofit for the benefit of humanity".5 The company's principal fiduciary duty was not to investors, but to humanity itself.5 This unprecedented model was a direct response to the new kind of 21st-century problem they faced: how to build a technology of immeasurable value while legally and morally tethering it to a mission-driven purpose. The fact that this structure has since come under legal scrutiny by Attorneys General and competition authorities, such as the UK's CMA, underscores its innovative and untested nature.6
This new structure paved the way for the most critical alliance in the company's history: a strategic partnership with Microsoft. Starting in 2019, Microsoft began a series of multi-billion-dollar investments, including $1 billion in 2019, $10 billion in 2023, and a further substantial sum in late 2024.7 This influx of capital was not just a funding round; it was a pact. Microsoft became the exclusive provider of cloud computing infrastructure for all of OpenAI’s workloads via its Azure platform.7 In return, Microsoft secured a profit-sharing agreement that could provide it with up to 49% of the returns from OpenAI's for-profit arm, as well as an exclusive license to its intellectual property for pre-AGI technologies.7 This symbiotic relationship provided OpenAI with the immense computational horsepower it needed to compete at the highest level, while allowing Microsoft to integrate OpenAI's groundbreaking models, such as GPT-4o, into its own products like Microsoft 365 Copilot.8
This great pivot, however, ignited a high-stakes ideological clash that defined the company's early years. This conflict found its clearest expression in the dramatic fallout between co-founders Sam Altman and Elon Musk. Musk, who had provided strategic guidance and significant financial support in the early days, left the board in 2018 after a series of disagreements over the company's direction.10 According to Altman, Musk believed OpenAI had a "zero percent chance of success" without billions in annual funding and had proposed either a merger with Tesla or a personal takeover, including a majority stake and board control.11 When this proposal was rejected, Musk departed, later becoming one of the company's most vocal critics.
Since his departure, Musk has filed multiple lawsuits and launched a "years-long harassment campaign" on his social media platform X, accusing OpenAI of abandoning its founding mission by becoming a "closed source, maximum-profit AI company".10 He famously began referring to the company as "ClosedAI".10 The legal battle, however, revealed a profound contradiction: internal emails released by OpenAI showed that Musk himself had once advocated for a for-profit structure and massive funding to compete with Google, believing that the lack of capital could doom the organization.12 This public feud is more than a personal rivalry; it is a central microcosm of the broader debate over whether altruism and profit can coexist in the pursuit of a technology as powerful as AGI. The central theme of this chapter is that to pursue its grand, original mission, OpenAI had to abandon its original, non-profit form.
Table 1: OpenAI's Financial Ascent: A Timeline of Key Investments
Date |
Funding Round |
Amount |
Key Investors |
2016 |
Seed |
$120K |
Y Combinator |
July 2019 |
Series D |
$1B |
Microsoft, Matthew Brown Companies |
January 2023 |
Series E |
$10B |
Microsoft |
April 2023 |
Series E |
$300M |
Thrive Capital, Sequoia Capital, Andreessen Horowitz, etc. |
October 2024 |
Conventional Debt |
$4B |
Wells Fargo, JP Morgan Chase, Goldman Sachs, etc. |
October 2024 |
Series E |
$6.6B |
Thrive Capital, Microsoft, NVIDIA, SoftBank, etc. |
March 2025 |
Series F |
$40B |
SoftBank Group, Dragoneer Investment Group, Microsoft, etc. |
Sources: 7
The table above visually demonstrates the immense scale and rapid acceleration of capital required to fuel OpenAI's research and development. This exponential growth in funding, particularly after the pivotal Microsoft partnership in 2019, provides a clear, data-driven explanation for the company’s strategic pivot away from its non-profit roots. It shows that to compete in the AGI race, an organization must be able to attract investments on an industrial scale, a feat that would have been impossible under the initial non-profit structure. The diversification of investors from a single backer to a consortium of venture capital, sovereign wealth funds, and financial institutions highlights the company's successful monetization strategy.9
Chapter 2: The Architect of Intelligence: The Quest for Unification
The great pivot to a capped-profit model and the strategic partnership with Microsoft unlocked the capital necessary to begin an unprecedented journey of technical innovation. From its early days, OpenAI’s research was driven by a core belief in "scaling laws," the observation that the intelligence of an AI model is roughly proportional to the amount of computing resources used to train it.4 The path to AGI, they theorized, was paved with an ever-increasing number of parameters, a process that saw models like GPT-3 grow to 175 billion parameters, a monumental leap from GPT-2's 1.5 billion.16
The company's journey was not a linear march toward a single goal, but an exploration that branched out into different modalities of intelligence. The first major deviation from pure language models came with DALL-E, a system that showed a remarkable ability to bridge language and visual domains.17 With its companion model CLIP, which creates a map between text and images that an AI can read, DALL-E could generate vivid images from natural language descriptions.18 Its capabilities were astonishing: it could create anthropomorphized animals, combine unrelated concepts, and even render text with remarkable consistency.17 This breakthrough was a pivotal step, demonstrating that the underlying transformer architecture could be applied to more than just text, opening the door for new forms of creative expression and challenging the previous boundaries of generative AI.16
This exploration reached its most ambitious peak with the introduction of Sora, a video generation model named after the Japanese word for "sky" to signify its "limitless creative potential".19 Sora extended the principles of DALL-E 3 to the temporal dimension, generating high-definition video clips from text, image, and video inputs.19 The model was a "diffusion transformer" that began with static noise and gradually "denoised" it into a coherent video, with the ultimate goal of "understanding and simulating the real world," a capability the company believes will be a critical milestone for achieving AGI.20 While an undeniable leap forward, its initial shortcomings were instructive. It struggled to simulate complex physics, understand causality, and differentiate between left and right, with one demonstration showing a group of wolf pups multiplying in a hard-to-follow scenario.19
The trajectory of OpenAI’s technical advancements reveals a deeper strategy beyond a simple race for scale. The company recognized that raw parameter count, while important, was not sufficient to reach its ultimate goal. The creation of a separate "o series" of models, which focused on "advanced reasoning" using a "chain-of-thought process" to solve complex STEM problems, highlighted a move to cultivate different cognitive functions in parallel.18 These models were designed to think logically, step-by-step, to tackle problems that required more than just pattern recognition. This development was an acknowledgement that true general intelligence would require not just massive data processing but also structured, nuanced, and reliable reasoning across multiple domains.
The journey culminated in a strategic move toward unification with the launch of GPT-5. Positioned as the company’s "best AI system yet," GPT-5 represents the synthesis of these disparate technical threads.21 The company’s head of developer experience, Romain Huet, explained that the model would unify the "breakthrough of reasoning in the O-series and the breakthroughs in multi-modality in the GPT-series" into a single architecture.22 GPT-5 is not a single, monolithic model but a unified system that incorporates a "real-time router" to automatically decide whether a user’s request requires a quick, high-speed response or a more extensive, "deeper reasoning" process.21 This represents a strategic shift from an assortment of specialized models to a single, integrated "expert" system that can handle a wide range of tasks and even provide more helpful and accurate responses in areas like health and coding.21 The evolution from a race for sheer scale to a quest for architectural and cognitive integration is a testament to the company’s evolving understanding of what it will take to achieve AGI.
Table 2: A Catalog of Capability: Key OpenAI Models and Their Breakthroughs
Model Name |
Release Date |
Core Breakthrough |
Notable Capabilities |
GPT-1 |
2018 |
First Generative Pre-trained Transformer |
Text generation and natural language processing |
GPT-2 |
2019 |
Massive scaling (1.5 billion parameters) |
Coherent long-form text generation |
GPT-3 |
2020 |
State-of-the-art scaling (175 billion parameters) |
Nuanced text generation and task handling |
DALL-E |
2021 |
Text-to-image synthesis |
Creating anthropomorphized objects, combining concepts,
rendering text |
GPT-4 |
2023 |
Improved reasoning and accuracy |
Enhanced logical reasoning, multimodal capabilities (text and
image) |
GPT-4o |
May 2024 |
Real-time multimodal reasoning |
Reasoning across audio, vision, and text in real time; faster
response times |
Sora |
February 2024 |
Text-to-video generation |
Creating high-definition videos from text, simulating
real-world physics |
o series |
2024-2025 |
Advanced reasoning and problem solving |
Step-by-step logical analysis for complex STEM problems |
GPT-5 |
August 2025 |
Unified, intelligent system |
Merges reasoning and multimodal functions, automatic task
routing, improved accuracy |
Sources: 16
Chapter 3: The Economic Singularity: A Business of Billions in the Red
The technical breakthroughs of OpenAI have been nothing short of revolutionary, yet they are underpinned by a financial reality that is as paradoxical as the company's founding mission. The pursuit of AGI operates on a scale that defies traditional business logic, a new kind of "super-exponential" economy where the primary measure of success is not profitability, but the ability to attract sufficient capital to continue a capital-intensive R&D race.4
The figures for this operation are staggering. According to various reports, OpenAI lost an estimated 5 billion dollars in 2024, with a projected loss of 8 billion dollars in 2025, a figure that includes "massive spending on chips and new data centers".24 The economics of the industry suggest that generative AI companies lose millions or billions of dollars, with one report asserting that large language models are "too expensive" to provide model inference profitably.24 Even when the costs of training new models are removed from the equation, the company is said to have still lost over 2 billion dollars in 2024.24 The energy and resource consumption associated with this endeavor are equally immense, with data centers consuming staggering amounts of electricity and water for cooling, and the continuous demand for high-performance GPUs straining supply chains and adding to environmental costs.26
This narrative of immense financial burn runs in direct contrast to another, equally compelling set of data. The company’s strategic pivot to a for-profit model has been a stunning commercial success. By July 2025, OpenAI had achieved an annualized revenue run-rate of 12 billion dollars, more than doubling its revenue in under eight months.9 This explosive growth is attributed to a massive and expanding user base for its flagship product, ChatGPT, which had approximately 700 million weekly active users as of mid-2025, along with the rapid growth of API licenses and large enterprise contracts.9 Some corporate clients are reportedly signing deals worth over 10 million dollars annually to integrate models like GPT-4o into their operations.9
The fundamental contradiction is clear: a company with a 12 billion dollar annualized revenue is simultaneously projected to lose 8 billion dollars in the same year. This is not a simple business problem; it is a structural one. The only way to understand this financial paradox is to view OpenAI not as a traditional tech company, but as a research lab disguised as a product company. The revenue it generates is not the primary mission; it is the fuel for the AGI research engine. The end goal is to create a technology so powerful and efficient that its cost will one day "converge to near the cost of electricity".27
This ultimate bet on a future defined by AGI infrastructure finds its most tangible form in the Stargate Project. Announced in January 2025, this audacious initiative is a new company that intends to invest an astounding 500 billion dollars over four years to build new AI infrastructure for OpenAI in the United States.28 With initial equity funders including SoftBank, Oracle, and MGX, and key technology partners like Arm and NVIDIA, the project is framed not just as a business venture but as a strategic national imperative "to secure American leadership in AI".28 This project is a direct response to the economic reality that to control the future of intelligence, one must control the underlying infrastructure. By vertically integrating the supply chain of intelligence itself, OpenAI is attempting to ensure its future dominance. Stargate is the final, ultimate manifestation of the great paradox, a multi-hundred-billion-dollar project aimed at owning the future, all in the name of a mission to benefit all of humanity.
Table 3: The Great AI Burn: High-Level Economics of a Compute-Intensive Business
Metric |
2024 (Actual/Projected) |
2025 (Projected) |
Annualized Revenue |
~$5.5 billion 9 |
~$12 billion 9 |
Projected Losses |
~$5 billion 24 |
~$8 billion 24 |
Estimated Compute
Costs |
~$15 billion (or more) 24 |
~$20 billion (or more) 24 |
Company Valuation |
~$27 billion 14 |
~$260-300 billion 9 |
Sources: 9
The data presented in this table starkly illustrates the non-traditional nature of OpenAI's business model. The company's rapid increase in valuation from 2024 to 2025, a nearly tenfold rise, demonstrates a market that is not valuing the company on its immediate profitability but on its future potential to dominate the AI economy. This is a business where revenue is a byproduct, and capital burn is a core function of research and development, similar to a pharmaceutical company's investment in drug discovery. This juxtaposition of soaring revenue with equally immense costs forces the observer to reconsider what "success" means in a nascent, hyper-capitalized, and technologically foundational industry.
Chapter 4: The Ripple Effect: Reshaping the Digital World
The release of consumer-facing AI tools, most notably ChatGPT, marked a profound inflection point in the story of artificial intelligence. It was the moment a previously abstract academic pursuit was "democratized," putting "the power of AI into the hands of the many rather than confining it to a specialized few".29 This accessibility, driven by user-friendly interfaces, has unleashed a torrent of innovation, with generative AI now being used in everything from content creation and personalized customer experiences to fraud detection and drug development.31 As of 2025, 92% of Fortune 500 companies have adopted generative AI, signaling a new era of industrial-scale AI deployment.31
This democratization is not a simple story of progress; it is a profound, society-level transformation that has introduced a new form of friction into the global system. The most direct and measurable impact has been on the labor market. The Brookings Institution found that freelancers in occupations more exposed to generative AI experienced a 2% decline in new contracts and a 5% drop in monthly earnings since the release of new AI software in 2022.32 This disruption was not limited to entry-level jobs; the data showed that high-skill freelancers were disproportionately affected.32 Goldman Sachs Research estimates that if current AI use cases were widely adopted, they could displace 6-7% of the US workforce, with specific occupations like computer programmers, accountants, and legal assistants at the highest risk.33
However, the narrative is not one of simple displacement. Sam Altman and others contend that AI will create new jobs and make existing ones more productive by handling the "boring bits," allowing humans to focus on higher-level, more creative tasks.4 A McKinsey survey found that organizations are already beginning to fundamentally redesign their workflows as they deploy generative AI, with a direct correlation between this restructuring and a positive bottom-line impact.34 OpenAI itself is leaning into this transformation, launching an AI-powered hiring platform in 2026 and an AI certification program to skill workers in the technology.36 The company’s CEO of applications, Fidji Simo, acknowledged the disruption but stressed that the company can help people become "AI-fluent" and connect them with employers.36 The enduring question is whether the rate of job creation will keep pace with the rate of displacement, an open question that will unfold in the coming years.
The most powerful and insidious consequence of this new digital age is more psychological than economic. A new phenomenon is taking hold, what some are calling the "Dead Internet Theory." Sam Altman has observed that online, real people are starting to sound like bots, picking up the verbal quirks of large language models.37 This blurring of the line between human and machine is leading to a pervasive sense of inauthenticity in online spaces, as users unconsciously mirror AI-generated content or are bombarded by "AI slop"—low-effort, algorithmically optimized content that is difficult to distinguish from human-made posts.37 This phenomenon is a subtle yet profound consequence of the democratization of AI, where the widespread adoption of tools designed to mimic human communication is, in turn, altering how humans communicate. The very success of the technology is creating a new kind of existential anxiety about the authenticity of human-to-human interaction in the digital realm.
Table 4: The Changing Workplace: A Summary of AI's Impact on Jobs and Productivity
Metric |
Findings |
Implications |
|
Job Disruption |
Freelancers: 2% decline in
contracts and 5% drop in earnings in text/image-exposed occupations.32 |
AI is already measurably impacting certain professions, even
for high-skill workers.32 |
|
Job Displacement Risk |
At-Risk Occupations: Computer programmers,
accountants, legal assistants, telemarketers, and copy editors.33 |
Percentage at Risk: 6-7% of the US
workforce.33 |
AI is first impacting cognitive and creative labor,
challenging previous assumptions about automation.4 |
Productivity Gains |
AI-Enabled Roles: Workers using AI save
a median of 6-10 hours per week.39 |
Company-Wide Impact: AI-driven
efficiencies contributed $200M+ in annual productivity gains.39 |
AI can be a powerful complement to human labor, increasing
efficiency and freeing up time for other tasks.32 |
Adoption & Skills |
C-suite: 3x more C-suite
executives are adding AI skills to their profiles.39 |
Companies: 88% of leaders say
speeding up AI adoption is a 2025 priority.39 |
A new class of jobs and skills, such as prompt engineering and
AI strategy, is emerging to support the AI transition.36 |
Sources: 32
The data in this table provides a balanced, multi-faceted view of AI's effect on the economy. It demonstrates that the impact is not a simple matter of job loss. While a measurable decline in contracts is already being observed in certain professions, the technology is simultaneously driving immense productivity gains and creating a new demand for AI-fluent workers. This complexity underscores that the transition is not about a wholesale replacement of human labor but a fundamental restructuring of work itself, a process that companies are navigating with varying degrees of success.
Chapter 5: The Moral Compass: Safety, Alignment, and the Global Stage
As OpenAI’s models grew in power and capability, the company’s internal and external discourse shifted from technical benchmarks to the profound ethical and safety challenges of AGI. At the heart of this conversation is the "alignment problem"—the challenge of ensuring a system with human-level or superhuman intelligence acts in a "value-aligned, safety-conscious" way and does not develop unintended or harmful emergent behaviors.1 The research, which is an increasingly central part of the company's work, is no longer purely focused on performance but on understanding and mitigating risks like "scheming" and "jailbreaking," where models are intentionally manipulated to bypass their safety protocols.40
The rise of powerful generative models has made previously theoretical risks like disinformation and deepfakes tangible and widespread.42 With the capacity to generate billions of images and propagate highly persuasive narratives at scale, these tools have the potential to "challenge the integrity of elections" and further enable digital authoritarianism.42 This societal concern has created a feedback loop, where public scrutiny and a growing demand for government regulation compel companies to prioritize safety and ethics. OpenAI's response is a multi-faceted approach centered on a three-step process:
Teach (filtering harmful data), Test (internal red teaming and external evaluations), and Share (releasing safety research and gathering real-world feedback).43 The company has also implemented detailed usage policies that explicitly prohibit the use of its services for a wide range of harmful activities, from promoting self-harm and developing weapons to generating misinformation and engaging in political campaigning.44
This dedication to safety extends to collaborations with competitors. In a significant move, OpenAI and Anthropic, another major AI lab, released a joint evaluation of each other’s publicly released models to "surface gaps, deepen the understanding of potential misalignment, and demonstrate how labs can collaborate on safety".41 The evaluation revealed that while some models, like the o series and Anthropic's Claude 4, performed well at resisting attacks, they still exhibited vulnerabilities such as "hallucinations" and an inability to reflect honestly on alignment failures.40 This collaboration is a powerful example of how the abstract ethical debate over AGI is now a primary driver of corporate strategy and industry-wide action.
The ongoing feud between Sam Altman and Elon Musk can also be viewed as a central microcosm of this debate. Beyond the financial and legal disputes, Musk’s public criticisms and lawsuits embody a fundamental fear: that a closed, private entity could develop AGI without sufficient public oversight.12 His repeated demands for a return to the company’s "open source, safety-oriented mission" reflect a deep concern about the concentration of power in the hands of a few.12 The company’s response, through its public-facing initiatives and open collaborations, demonstrates that the "soft power" of public discourse and ethical consideration is having a material impact on the trajectory of AGI development, compelling even the most ambitious companies to build a moral scaffolding as they build their models. The company is in a real-time negotiation with society, responding to public concern by creating a governance and safety framework that is constantly evolving alongside the technology it seeks to control.
Chapter 6: The Road Ahead: The Grand Vision
Despite the controversies and immense challenges, OpenAI remains relentlessly focused on its core, long-term mission: the development of AGI. The company’s leadership, particularly Sam Altman, espouses a grand and audacious vision for the future. He sees the arrival of digital superintelligence not as a sudden, catastrophic event but as a "gentle singularity," a technological transition that has already begun and is moving at a pace so fast that society will adapt to new wonders quickly.4
Altman’s perspective is grounded in a belief that AGI will bring about an era of unprecedented prosperity and a vastly better quality of life. He predicts that the gains to human productivity and scientific progress will be enormous, with advanced AI helping to cure diseases and solve some of the world's most complex problems.27 His vision is one of an economy where intelligence becomes "too cheap to meter," eventually converging to the cost of electricity, a future enabled by self-reinforcing loops like robots building more robots and automated data center production.27 He has offered a speculative timeline for this transformation, suggesting that by 2025, AI agents will do "real cognitive work," by 2027, robots will perform "tasks in the real world," and by the 2030s, the world will be "wildly different" from any time that has come before.4
Crucially, Altman's vision is inextricably linked to the founding principle of OpenAI's charter: to ensure that AGI's benefits are "broadly distributed".1 He believes the key to a positive future is to make superintelligence "cheap, widely available, and not too concentrated with any person, company, or country".27 This is the ultimate paradox of the company's journey: a for-profit enterprise, fueled by a mountain of capital from a corporate titan, is leading a mission that is, by its very definition, for the benefit of all humanity. The company's recent initiatives, from the People-First AI Fund for non-profits to its collaboration with governments, are presented as tangible steps toward fulfilling this pledge.46 The company’s story is not just about building a brain for the world; it's about building a moral framework to ensure that brain serves everyone.
Conclusion: The Unresolved Paradox
The story of OpenAI is a narrative of profound contradictions and audacious ambition. It began with a utopian vow to build AGI for the benefit of all humanity, unburdened by profit. This noble crusade, however, soon collided with the brutal economic realities of the AGI race, forcing a great pivot to an unprecedented capped-profit model and a symbiotic alliance with a corporate giant. This transformation unlocked the capital to drive stunning technical leaps, from GPT-1's raw scale to GPT-5's unified, multi-modal intelligence, all while creating a business model that defies traditional economic logic, losing billions in the pursuit of a future where intelligence is a public good.
This journey has had a ripple effect across society, democratizing a powerful technology and unleashing a new wave of innovation, but also creating new forms of economic precarity and a subtle, pervasive sense of digital inauthenticity. The ethical debates surrounding the company's technology are not abstract; they are the very forces that are shaping its corporate strategy, compelling it to build a moral compass in real-time.
The core question that defined the company’s founding remains unresolved. Has OpenAI’s journey been a necessary compromise to fulfill its original mission, or has it been a slow and inexorable deviation from its founding principles? The evidence is rich, but the conclusion is not yet written. The story of OpenAI is not just a corporate case study; it is a human story about the paradox of ambition, the price of progress, and the profound, unresolved questions that will shape our collective future. The final act will not only determine the fate of a company, but of a new digital age.
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